Branding & Positioning
In an increasingly competitive global marketplace, skillful creation, positioning and building of corporate and product brands is critical to maximizing the value of an important strategic corporate asset. APCO Worldwide's proprietary brand research model helps clients:
- build stronger emotional connections with key audiences
- develop key brand principles, attributes and drivers
- develop overall brand architecture, including corporate positioning, naming and message hierarchy
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Working with business and marketing executives at the concept stage for new product branding or corporate branding, APCO assists clients in:
- identifying broad stakeholder landscapes where initiatives need to succeed
- determining strategies that shape the product and offer
- developing optimal engagement and communication strategies
- launching simulations and testing the reactions of critical stakeholders
StudioAPCO®, APCO's in-house design team, brings brands to life by developing new corporate positioning and brand graphic identities, guidelines and templates. APCO helps clients apply these new identities to collateral, advertising, packaging and online properties.
We work with clients to develop compelling internal and external communication programs to launch and sustain new and existing brand architecture. These programs help clients inform, educate and inspire employees to become more effective brand ambassadors. The programs also facilitate impactful external corporate communication, public affairs and marketing communication programs that effectively communicate a client's internal branding to a variety of target audiences.
We also quantitatively measure and track the effectiveness of brand communication initiatives to ensure they are resonating with key stakeholders and make any necessary mid-course corrections.
Learn more about team members for Branding & Positioning >>