Associations
Associations have the power to dramatically impact the legislative, regulatory, political and economic environment in which their members operate, and play a critical role in presenting the shared perspectives of an industry or a business sector. By speaking in one voice to elected officials, the media, the public and other interested stakeholders about issues critical to their members, associations can help shape public opinion and policy. It is essential for associations to provide their most important audiences with timely, clear and compelling information.
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APCO Worldwide works with associations to identify:
- important decision makers and influencers
- the most compelling and useful information for different audiences
- the best media, online and advertising channels to reach them
APCO works with trade and industry associations and other groups on a diverse range of policy issues and provides a wide array of services, including strategic counsel, public affairs campaigns, lobbying/government relations, media relations, grassroots, advertising, and online design and outreach.
We help existing associations forge alliances among companies to assist with supporting specific campaigns. We also work with new or restructuring associations to establish central objectives and strategies and maximize alignment of all stakeholders.
Learn more about team members for Associations >>